Royal Albert Hall continues to expand premium supplier portfolio following agreement with Hildon natural mineral water
20 July, 2009
The Royal Albert Hall continues to build an impressive list of premium suppliers with the news thatHildon Natural Mineral Water, one of the UK’s leading water providers, has signed an exclusive
supplier agreement with the world famous venue.
Hildon Natural Mineral Water holds a strong reputation for quality, service and reliability and has an established list of prestigious customers including The House of Commons, The Ritz, The Berkeley Hotel, Claridges and the Royal Opera House. The three year agreement will start in July 2009 and be marked with bespoke labels being designed specifically for bottled water distributed at the iconic venue.
Joining an influential collection of world leading consumer brands associated with the Hall including American Express, Moët & Chandon and Häagen-Dazs, the agreement with Hildon Ltd. represents a natural progression for the venue. Since the implementation of a new corporate strategy last year, the focus of each brand agreement is to create an enhanced experience for every guest visiting the Hall across its 350 diverse music, sports, arts, charitable and corporate events staged each year by adding value with premium products. The Hall has seen a 30% rise in sales for ice cream and 16% increase in champagne sales since the introduction of the new brands into the venue.
The partnership with Hildon Natural Mineral Water comes at an exciting time for the Royal Albert Hall following the news that the venue has been voted the UK’s number one Entertainment and Leisure Destination for the third year in succession by the Superbrands 2009 list. Placed 36th on the overall Superbrands list and beating all other popular UK entertainment and leisure destinations such as The Eden Project, The London Eye and Tate Galleries, the Royal Albert Hall is justifiably recognised as the venue which represents the very best in entertainment. Its deals with premium consumer brands such as Hildon Natural Mineral Water and Moët & Chandon, both a product of the Hall’s commercial strategy, to ensure each guest experience is of an outstanding quality.
Jasper Hope, Director of Events at the Hall, commented: “At the Hall, we pride ourselves on bringing the venue’s 19th century heritage to a 21st century audience in a unique and intimate way. Over the past year, we have established some fantastic partnerships with some of the world’s leading brands who each have an ENTERTAINING THE WORLD image and list of values that are synonymous with the Hall’s. The team here are excited about the prospect of working with Hildon Natural Mineral Water and establishing their brand within the venue.”
Julian Sollom, Head of Sales at Hildon Ltd. “To sign an agreement with such a celebrated venue like the Royal Albert Hall is a great privilege and addition to Hildon Natural Mineral Water’s client base. We look forward to establishing a long and meaningful relationship with the Hall to help underpin its position as the UK’s leading entertainment destination.”
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