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Royal Albert Hall voted Superbrands leading Leisure and Entertainment Destination

15 July, 2009

The Royal Albert Hall has today been announced as one of the UK's leading brands in the 2009/10 Superbrands list and voted, once again, as the leading Leisure and Entertainment Destination. The announcement follows an independent selection process based on the views of over 2,100 British consumers.

The Hall's first position in the Leisure and Entertainment Destination category sees it placed above the Eden Project, London Eye, Tate Galleries and The O2, and 36th Superbrand overall in the company of major global brands Microsoft, John Lewis and Nike.

Royal Albert Hall Director of Events, Jasper Hope, said: 'The Royal Albert Hall is enormously proud to be voted the UK's leading Leisure and Entertainment Destination for the third year running. The Hall maintains its position of leading brand within its category due to the exceptional quality of the 'Hall experience', a quality that distinguishes it from its competitors, combined with an unrivalled performance history and a diverse programme of over 350 events each year.'

The Royal Albert Hall is one of the UK's most treasured and magical buildings, recognisable the world over. Since opening in 1871, the Hall has had an unparalleled history of exceptional performances by the world's leading artists. Today over 350 events are held in the Hall's auditorium each year which include performances of  classical, jazz, world music, rock and pop, dance, comedy, film premières and award ceremonies. Audiences of well over a million are entertained each year and many millions more around the world enjoy the Hall experience through broadcasts, recordings and new media channels.

The Hall was built as part of Prince Albert's vision for a centre for the Arts and Sciences and remains true to his founding ambitions within a modern context. It is a registered charity and receives no public funding.

Note to Editors

The annual Superbrands survey, now in its 11th year, has become a key barometer on the strength of brands across a wide variety of sectors. The selection process was independently administered by The Centre for Brand Analysis (TCBA) on behalf of the Superbrands organisation. The UK's 'Superbrands' are chosen by the British public in a national survey of over 2,100 adults. Brands do not pay or apply to be considered. The public vote is the culmination of an independent selection process which considers thousands of brands from over 50 sectors.

For further information, please contact Jodie Jenkins, Media Relations Manager on 020 7959 0511 or email

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