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Häagen-Dazs makes its début at the Royal Albert Hall

13 May, 2009

Luxury ice cream brand, Häagen-Dazs, will become the official ice cream
supplier to one of London's most recognisable landmarks – the Royal Albert Hall
– from tomorrow, Thursday 14th May.

Launching its new partnership on the evening of the renowned Classical Brit
Awards, Häagen-Dazs will become part of the venue's unique musical history
sharing centre stage with many celebrated artists.

For the first time, mini tubs of Häagen-Dazs ice cream will be available in all of
the famous venue’s bars, in some of the key foyers and within the auditorium
itself, including the boxes. From rich decadent Belgian Chocolate to pleasurable
Pralines & Cream, and for the more traditional – smooth and creamy Vanilla –
there's a Häagen-Dazs flavour for everyone who enjoys a visit to the Royal Albert

With its eclectic array of performances, there will be plenty of opportunities to
indulge in the selection of ice cream flavours with the venue’s year-long
programme of events, including the pomp and circumstance of the BBC Proms
Season through to the awe inspiring acrobatic feats of Cirque du Soleil and the
exciting competition of the prestigious Masters Tennis.

Ed Culf, Marketing Director for Häagen-Dazs, says: 'Our partnership with the
Royal Albert Hall is a really exciting opportunity, enabling us to bring quality
luxury ice cream to a wide ranging audience. It’s fantastic to be associated with
such a world-famous venue and we are extremely proud to be part of its

Michelle Aland, Head of Marketing and Corporate Relations, said: 'We are
delighted to announce our new association with Häagen-Dazs, which will offer
our visitors the opportunity to indulge in a luxury ice cream whilst enjoying world
class performances. With both brands' passion for quality, the partnership
promises to enhance the customer’s enjoyment of their evening.'

Click here to view a full list of our corporate partners

Notes to Editors

For further information, please contact Rachael Cokayne Staniforth on 020 7573 7482.

• Häagen-Dazs ice cream mini tubs are available at the Royal Albert Hall in Vanilla,
Belgian Chocolate, Cookies & Cream and Pralines & Cream. During key calendar
dates flavours may be substituted such as Strawberries & Cream during Wimbledon.
The 100ml tubs cost £2.50

• Häagen-Dazs ice cream is available in Tesco, Sainsbury's, ASDA, Morrison's,
Waitrose and other good retailers nationwide with a recommended selling price of
£3.99 for 500ml

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Press Executive

Rick Burin
020 7959 0531

Marketing Executive

Ellen Morgan
020 7959 0500 Ext 3004

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Jessica Silvester
020 7959 0510

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