RAYMOND WEIL announce partnership with the Royal Albert Hall
9 July, 2013
Luxury Swiss watchmaker RAYMOND WEIL and world famous performance venue, the Royal Albert Hall, today announce a new music marketing partnership which sees the watchmaker take the role as Official Timing Partner to London’s most iconic concert Hall.
Built to fulfill the vision of Prince Albert (Queen Victoria’s consort) of a central Hall used to promote the understanding and appreciation of the Arts and Sciences, surrounded by museums and places of learning, the Hall has been affectionately titled “The Nation’s Village Hall”.
Since May 1871, the Royal Albert Hall has become one of the world’s most desirable venues due to the vast range of events that it hosts including Opera, Ballet, Classical, Rock, Pop and World music, as well as film premieres and sporting events. Possibly the most recognised of these is the BBC Proms, an annual eight week summer season of daily classical music concerts and other events broadcast live by the BBC.
“We are thrilled to have signed as the Official Timing Partner to the Royal Albert Hall as music has always been at the centre of the RAYMOND WEIL universe. Collection names evoke the impassioned stories and brilliant melodies that provide the family with our inspiration: Parsifal, Maestro, Nabucco…and more” – Says Elie Bernheim, Director – RAYMOND WEIL
Michelle Aland, Head of Sponsorship and Corporate Partnerships at the Royal Albert Hall said: “We are delighted to announce our new partnership with the prestigious and luxurious brand that is RAYMOND WEIL. The Royal Albert Hall has always prided itself in offering a world class product, representing innovation whilst respecting quality and history and it is clear that the two brands are a perfect fit. We anticipate a successful and strong partnership”
RAYMOND WEIL plans to celebrate its status as Official Timing Partner of the Royal Albert Hall by using its Music Marketing know-how. The brand will launch a multi-channel media campaign that utilises its global marketing reach - capitalising on its extensive social media footprint, advertising and PR power to communicate the iconic offerings of the Royal Albert Hall to its global customer base.
The Hall is proud to be adding one of RAYMOND WEIL’s exceptional creations to the Grand Tier level as well as its stage door, used as access by a variety of world class musical artists, and introducing their presence to the Royal Albert Hall official website.
“Music and luxury watch making have a lot in common: the creativity of the artist – musician, composer, designer, watch maker – and the precision needed to achieve the highest performance. This new partnership with the Royal Albert Hall symbolizes everything that our brand stands for and brings to life the multi-faceted personalities of both RAYMOND WEIL and the Royal Albert Hall in terms of supporting all music genres and using these as inspiration” – Says Olivier Bernheim, CEO & President – RAYMOND WEIL
The partnership between RAYMOND WEIL and The Royal Albert Hall commences early July 2013. For further details visit: www.raymond-weil.com/royalalberthall
-Ends-
1 July 2013
For further information contact:
Marcus Braybrook @ RAYMOND WEIL
E: mbraybrook@raymond-weil.co.uk
Tel: +44 7917 835 282