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New Häagen-Dazs Parlour opens at the Royal Albert Hall

16 August, 2012

NEW HAAGEN-DAZS PARLOUR OPENS AT THE ROYAL ALBERT HALL

Two iconic brands have forged a unique partnership to combine world class entertainment with high quality, luxury ice-cream for a unique customer experience.

The Royal Albert Hall has teamed up with Häagen-Dazs, their official ice cream partner, to create a bespoke parlour, designed and installed at the iconic venue in its Door 8 foyer on the circle level. Known as the Häagen-Dazs Parlour, this will be a unique and chic space whilst very much tying into the Royal Albert Hall’s philosophy of combining heritage within a modern context.

The parlour will be open pre-show and during event intervals for customers to sample an extended range of quality and luxurious ice-cream whilst enjoying performances on the worlds most famous stage. A selection of Häagen-Dazs ice-creams is also stocked in the Hall’s 13 other bars around the building.  

The Hall is a registered charity with no public funding. It focuses on achieving the maximum public benefit by continuing to enhance the Hall’s unrivalled history of performance whilst protecting and developing the building, offering all customers the very best possible experiences.

Michelle Aland, Head of Sponsorship and Partnerships at the Royal Albert Hall, says: “The Royal Albert Hall prides itself on associating with exclusive partners to complement its own world class brand. This partnership with Häagen-Dazs further highlights the Hall’s commitment to providing the best possible customer experiences and I’m delighted that our customers will be able to enjoy their delicious ice-cream offering in this newly designed parlour which is yet another exciting new addition to the Hall.”

Ed Culf, Marketing Director at Häagen-Dazs, comments: “Häagen-Dazs is excited to be partnering with the Royal Albert Hall to provide a unique venue for its patrons to enjoy ice cream as a way of further enhancing their visits to the Hall. We see this iconic venue being extremely well aligned to our desire to always provide our customers with memorable experiences.”

The Hall has enjoyed a hugely successful year so far with highlights including the Titanic 3D world premiere, Lang Lang, Il Divo, Jessie, J, Sir Paul McCartney, the return of Cirque du Soleil. The rest of the year promises to be just as exciting with the world famous Proms performing until mid-September.

Ends

For Royal Albert Hall enquiries, please contact Sean Carrigan on 020 7959 0531 seanc@royalalberthall.com or Julia Holder 020 7959 0512 juliah@royalalberthall.com

THE ROYAL ALBERT HALL

The Royal Albert Hall is the world's most famous stage. Its breathtaking auditorium hosts over 370 shows a year by the world's greatest artists. The magical atmosphere combined with inspired artists creates legendary events.  Opened in 1871 as part of Prince Albert's vision for a centre for the Arts and Sciences, it's a registered charity operating without public funding and remains true to his founding ambitions within a modern context.

Extending the brand with over 120 events outside the auditorium, the Hall has broadened its appeal to younger, diverse audiences whilst still engaging its existing customers. It also works extensively with schools and young people through its Education programme, reaching over 35,000 participants each year.

For more information about the Royal Albert Hall please visit www.royalalberthall.com

Registered Charity Number: 254543

HAAGEN DAZS

Superb product quality, innovation and flavours that you know and love has helped make Häagen-Dazs® one of the UK’s best loved super premium ice cream. Häagen-Dazs has grown from humble beginnings in the 1920s to become one of the world’s best-known super premium ice cream. Truly made like no other, today Häagen-Dazs ice cream is available in over 25 luxurious flavours, including Chocolate, Pralines and Caramel, Cookies and Cream, Strawberry Cheesecake and, of course, Vanilla.

Sold in classic pints as well as mini cups and stick-bars, the brand’s dedication to quality and creativity is reflected in innovative products such as the new Häagen-Dazs® Secret Senstations™ Ice Cream with its innovative “heart” of sauce.

There are currently two Häagen-Dazs® shops in London, one in Leicester Square, which was opened in 1987, and the other in Bluewater.

For more information, please visit www.Häagen-Dazs.co.uk

Contact Us

For press enquiries, please contact:

Press Executive

Rick Burin
rickb@royalalberthall.com
020 7959 0531

Marketing Executive

Ellen Morgan ellenm@royalalberthall.com
020 7959 0500 Ext 3004

Senior Marketing and Press Manager

Jessica Silvester
jessicas@royalalberthall.com
020 7959 0510

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