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Royal Albert Hall voted a Coolbrand for the third successive year

4 October, 2011

Royal Albert Hall voted a Coolbrand for the third successive year


1 October, 2011

The Royal Albert Hall has again been announced as one of the UK’s leading brands in the 2011/2012 Coolbrands list for the third successive year. The Coolbrands status complements the Hall’s ongoing status as a Superbrand and Leading Leisure and Entertainment Destination, which was achieved in March 2011, and places it alongside brands such as Aston Martin, Bang and Olufsen and Chanel and in the company of several of the Hall’s partner brands – Asahi, Aspall Cyder, Häagen-Dazs and Moët & Chandon. The Coolbrands announcement follows an independent selection process based on the views of over 2,000 members of the British public.

The Royal Albert Hall is the world’s most famous stage and its breathtaking auditorium hosted a record-breaking 381 shows in 2010. The magical atmosphere combined with inspired artists from around the world creates legendary events.  Opened in 1871 as part of Prince Albert’s vision for a centre for the Arts and Sciences, and a registered charity operating without public funding, it remains true to his founding ambitions within a modern context. In recent years, the Hall has seen a significant expansion in its own artistic programming and during 2010 the Hall extended its brand further with over 120 events outside the main auditorium. Most of these took place in its new performance space, The Elgar Room, broadening the Hall’s appeal to younger, diverse audiences with inspiring and varied artistic programming whilst still engaging its existing customers. It also works extensively with schools and young people through its Education programme, reaching over 30,000 participants each year.

Jasper Hope, Royal Albert Hall Chief Operating Officer, said:
"The Royal Albert Hall is delighted to once again be voted a Coolbrand. It is valuable recognition of the Hall’s unrivalled history of performance, breathtaking customer experience and our charitable purpose to keep Prince Albert’s vision alive by remaining true to his founding ambitions within a modern and contemporary context. In recent years, we have significantly expanded our artistic programming within the Hall’s smaller Elgar Room to offer inspiring young artists the opportunity to perform at the Hall and to welcome younger and more diverse audiences into this amazing building."

Notes to editors

For more information please contact:
Jessica Silvester - 020 7959 0510 or jessicas@royalalberthall.com 

For more information, please visit www.royalalberthall.com
Royal Albert Hall: Registered charity no: 254543

Coolbrands

Since 2001, Coolbrands have been canvassing the opinions of experts and consumers to produce a barometer of Britain’s coolest brands, people and places. Each brand featured has qualified for inclusion based on the collective opinions of the Expert Council and more than 2,000 members of the British public.

www.coolbrands.uk.com

Contact Us

For press enquiries, please contact:

Press Executive

Rick Burin
rickb@royalalberthall.com
020 7959 0531

Marketing Executive

Ellen Morgan ellenm@royalalberthall.com
020 7959 0500 Ext 3004

Senior Marketing and Press Manager

Jessica Silvester
jessicas@royalalberthall.com
020 7959 0510

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