Metronomy partner with Royal Albert Hall to engage with younger audiences
5 September, 2011
PRESS RELEASE
5 September 2011
METRONOMY PARTNER WITH ROYAL ALBERT HALL TO ENGAGE WITH YOUNGER AUDIENCES
Having recently made the 17-strong list of ‘coolest things in the world’ by Stuff magazine, Metronomy make their Royal Albert Hall debut on Monday 3 October as part of the Hall’s Albert Sessions scheme.
The Albert Sessions is a Royal Albert Hall initiative created in 2008 featuring The Wombats that encourages younger, up and coming bands to play at the Hall. By offering reduced rental fees it creates an unprecedented opportunity for promoters and gives newer artists the chance to showcase their talent within the Hall’s 5,200 capacity auditorium. Reduced rental fees will be available to promoters for future Albert Sessions to encourage further support of this scheme.
Additionally, the Albert Sessions is designed to encourage younger fans and music enthusiasts to enjoy and take part in the event. The Royal Albert Hall is once again offering substantially lower ticket prices to attract younger audiences into the building who might not necessarily have the chance to attend a gig within the iconic venue.
To support this, student photographers who are currently working with the Royal Albert Hall’s Education department as part of the Shooting Stars project will have exclusive access to photograph the band’s soundcheck. Shooting Stars is one of the Hall’s education initiatives which gives young people termed as NEET (Not in Education, Employment or Training) the opportunity to train as an events photographer and then have access to photograph events at the Royal Albert Hall throughout the year with their resulting work forming part of an exhibition to be mounted in 2012. Youngsters from The Young Journalist Academy will also get involved by hosting their own press conference with the band and will also be able to sit in on the band’s soundcheck.
Caroline McNamara, Head of Programming at the Royal Albert Hall said: “The Royal Albert Hall prides itself in being able to nurture and develop young talent and encourage new audiences into the building. By enabling upcoming artists to take to the venue’s main stage and engaging with a younger audience, it celebrates the venue’s status as an eclectic and inclusive venue, accessible to fans of any and every musical persuasion”
Metronomy have just released their third album The English Riviera and are nominated for the Mercury Music Prize 2011. Tickets for the gig will range from £12- £22 and are now on sale. For further information or to book tickets, visit www.royalalberthall.com or call 020 7589 8212.
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For press enquiries on The Albert Sessions , please contact Sean Carrigan
on 020 7959 0531 or email seanc@royalalberthall.com
THE ROYAL ALBERT HALL
The Royal Albert Hall is one of the UK’s most treasured and magical buildings, recognisable the world over. It is a registered charity and operates without public subsidy. Since opening in 1871, the Hall has had an unparalleled history of exceptional performances by the world’s leading artists. Today over 380 events are held in the Hall’s auditorium each year which include performances of classical, jazz, world music, rock and pop, dance, comedy, film premières and award ceremonies. Audiences of well over a million are entertained each year and many millions more around the world enjoy the Hall experience through broadcasts, recordings and new media channels.