Royal Albert Hall provides the Hall free of charge for Spirit of London Awards
26 July, 2011
PRESS RELEASE
ROYAL ALBERT HALL PROVIDES THE HALL FREE OF CHARGE FOR SPIRIT OF LONDON AWARDS
The Royal Albert Hall is delighted to award this year’s ‘charity free let’ to the Spirit of London Awards and the Damilola Taylor Trust and provide the Royal Albert Hall free of charge to host this celebration for inspirational young people in the capital.
The Royal Albert Hall’s ‘charity free let’ is part of the Hall's wider remit to provide public benefit as a landmark internationally renowned venue. Whilst the Royal Albert Hall is a charity itself, it actively supports other charities in their fundraising activities. Each year the Hall offers one ‘charity free let’ whereby a registered charity which is staging an event on behalf of that charity can hire the Hall without paying any rental or ticket commission. In addition, the Hall awards 40 charity lets each year which offer registered charities a 20% discount on the hire fees.
Jasper Hope, Chief Operating Officer of the Royal Albert Hall, said ‘Dozens of applications are received each year from a diverse range of excellent charities but the Spirit of London Awards stood out on this occasion as a shining example of an event which would lend itself spectacularly well not only to being held on the world's most famous stage but also as one which matches our own desire to deliver inspiration and support the pursuit of excellence, particularly by young people’.
Now in its third exceptional year, the Spirit of London Awards celebrates the greatest achievements of young people across London. The awards will be held at the Royal Albert Hall on Monday 10 October 2011 when the shortlisted nominees will join a stellar line-up of musical artists and celebrities to honour the city’s young people who strengthen their local communities.
In recent years, the Hall’s charity free let has been awarded to the NSPCC, Teenage Cancer Trust, The Salvation Army and Chickenshed Theatre Company. Charities have to complete a detailed application process about their charity, the type of event they wish to host and their expertise in putting on such an event a year in advance. Any charities who are interested in applying for a future charity free let should approach the Royal Albert Hall's programming department.
Notes to Editors:
For more information, please contact Jessica Silvester, Marketing, Digital & Press Manager – jessicas@royalalberthall.com or on 020 7959 0510.
If you are a charity who wishes to apply for a charity free let in future years and require further information about the selection criteria and application process, please email programming@royalalberthall.com
Royal Albert Hall
The Royal Albert Hall is the world’s most famous stage. Its breathtaking auditorium hosts over 370 shows a year by the world’s greatest artists. The magical atmosphere combined with inspired artists creates legendary events. Opened in 1871 as part of Prince Albert’s vision for a centre for the Arts and Sciences, it is a registered charity operating without public funding.
Extending the brand with over 150 events outside the auditorium, the Hall has broadened its appeal to younger, diverse audiences whilst still engaging its existing customers. It also works extensively with schools and young people through its Education programme, reaching over 30,000 participants each year.
Registered charity: 254543
www.royalalberthall.com
Spirit of London Awards
The Spirit of London Awards celebrates and shines a spotlight on young people who are making a positive difference in London.
The Awards stand for empowering and inspiring young people. They are run by young people, for young people.
SOLA is run by a dedicated Youth Management Foundation of young social entrepreneurs who are blazing a trail for their peers.
The Awards brings together young people across the 32 London Boroughs to celebrate their own, and each other’s achievements.
The aim of the Awards is to create a positive youth movement that encourages and inspires positive achievements and invests in the positive majority.
The Awards attracts a stellar line up of musical superstars and celebrities; the real stars of the show, however, are the nominees and winners themselves.
For further information, please contact the Spirit of London Awards Press Office on SOLA@freud.com or 0203 003 6366