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Royal Albert Hall voted Superbrands Leading Leisure and Entertainment Destination for the fourth successive year

1 March, 2011

Issue date: 01 March 2011

Royal Albert Hall voted Superbrands Leading Leisure and Entertainment Destination for the fourth successive year

The Royal Albert Hall has again been announced as one of the UK’s leading brands in the 2010/11 Superbrands list, achieving 18th position, the Hall’s highest placement to date, as well as being voted Leading Leisure and Entertainment Destination for the fourth year running. The announcement follows an independent selection process based on the views of over 2,000 British consumers. Earlier this year, the Hall was also awarded Coolbrand status for the second successive year.

The Hall’s first position in the Leisure and Entertainment Destination category sees it placed above the Tate Galleries, the Eden Project, Madame Tussauds and The O2.

The Royal Albert Hall is the world’s most famous stage and its breathtaking auditorium hosted a record-breaking 381 shows in 2010. The magical atmosphere combined with inspired artists from around the world creates legendary events.  Opened in 1871 as part of Prince Albert’s vision for a centre for the Arts and Sciences, and a registered charity operating without public funding, it remains true to his founding ambitions within a modern context.

In recent years, the Hall has seen a significant expansion in its own artistic programming and during 2010 the Hall extended its brand further with over 120 events outside the main auditorium. Most of these took place in its new performance space, The Elgar Room, broadening the Hall’s appeal to younger, diverse audiences with inspiring and varied artistic programming whilst still engaging its existing customers. It also works extensively with schools and young people through its Learning and Participation programme, reaching over 30,000 participants each year.

Jasper Hope, Royal Albert Hall Chief Operating Officer, said:
”The Royal Albert Hall is delighted to again be voted leading Leisure and Entertainment Destination and a Superbrand in this, the Hall’s 140th year. Throughout the Hall’s history, our focus has been on achieving the maximum public benefit by continuing to enhance the Hall’s unrivalled history of performance, offering all our customers the very best possible experiences and reaching new audiences and artists. As a charity, we are dedicated to keeping Prince Albert’s vision alive by remaining true to his founding ambitions within a modern and contemporary context”

Notes to editors

For more information or to apply for press tickets please contact:
Ellen Morgan - 020 7959 0500 ext. 3004 or 

For more information, please visit
Royal Albert Hall: Registered charity no: 254543

The annual Superbrands survey has become a key barometer on the strength of brands across a wide variety of sectors. The selection process was independently administered by The Centre for Brand Analysis (TCBA) on behalf of the Superbrands organisation. The UK's 'Superbrands' are chosen by the British public in a national survey of over 2000 adults. Brands do not pay or apply to be considered. The public vote is the culmination of an independent selection process which considers thousands of brands from over 50 sectors.

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For press enquiries, please contact:

Press Executive

Rick Burin
020 7959 0531

Marketing Executive

Ellen Morgan
020 7959 0500 Ext 3004

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Jessica Silvester
020 7959 0510

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